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Responsibilities Brand Strategy an d Campaign Idea Champion? Champion consumer an d brand understanding within the agency? Help identify challenges an d opportunities; helps clients map demand growth approaches, re-frame marketing objectives in a manner that opens pathways to fresh solutions? Enable the agency to be in the lead in understanding/ keeping track of cultural trends? Lead development of consumer, category, an d competitive insights? Partners with clients in helping develop/refine marketing an d communication plans; serves as a consultant on a range of marketing issues (e.g. positioning, target marketing, portfolio strategy an d optimization, innovation) as well as communication issues (creative strategy, message development)? Champions True North an d InciteWork process at the agency? Collaborates with the creatives, seeks to inspire them to arrive at breakthrough ideas that address the brand’s opportunities/objectives? Provide guidance on how to refine ideas based on consumer feedback an d response requirements? Agency lead on learning from research on how to refine future strategiesCapabilities ? Consumer research an d insight savvy; good appreciation for Or even expertise in research analysis? Insight mining, development, an d articulation? Business, brand, an d creative story-telling skills? Presentation skills? Lateral thinking skills? Information maven – interest an d knowledge about different topics that may have an impact
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