ZUCZUG，2002年创立于上海，中文名 素然 。
作为立足于新生活方式的多品牌集合平台，旗下拥有时装品牌ZUCZUG、环保品牌klee klee 、运动品牌An Ko Rau、配件品牌extra one、设计师个人品牌WHM，及同名集合零售品牌ZUCZUG、买手店in the park。
多维度的合作跨越摄影、平面设计、建筑设计、艺术、音乐、公益等多个领域。
ZUCZUG秉承 平 的价值观，以 生活和想象力 为基本理念，长期坚持以真实的普通人作为旗下各品牌的形象。
ZUCZUG was founded in 2002 in Shanghai with its Chinese name Su Ran , literally plainness .
As a multi-brand platform dedicated to new lifestyle, ZUCZUG encompasses a number of brands, including ZUCZUG for fashion,4M36, klee klee for environment-friendliness, An Ko Rau for sports, extra one for accessories, the designer s brand WHM an d the ZUCZUG retailing brand.
Its multi-dimensional cooperation spans photography, graphic design, architectural design, arts, music an d public welfare, etc.
ZUCZUG upholds the value of plainness an d takes life an d imagination as its basic concept. Ordinary people in real life have always been the image of its brand s collections.
