Overview:
Headquartered in Carlsbad, California, TaylorMade Golf is a leading manufacturer of high-performance golf equipment an d golf balls an d a major force on the PGA TOUR. With industry-leading innovations like Twist Face an d products like M3 an d M4 metalwoods, P700 Series irons an d TP5/TP5X golf balls, TaylorMade has one of the strongest athlete portfolios in golf, with six players in the current Top 15 in the world. Key athletes include Dustin Johnson, Rory McIlroy, Jason Day, Justin Rose, Jon Rahm an d Tiger Woods.
History:
In the spring of 1979 a golf equipment salesman named Gary Adams took out a $24,000 loan on his home an d founded the TaylorMade Golf Company. He rented a 6,000 square-foot building that at one time housed a television assembly plant. Ｃounting him, there were three employees an d a single, innovative product: a 12-degree driver cast of stainless steel. This new metalwood looked an d sounded different from a wooden wood, an d most important, it performed differently. The clubhead s perimeter-weighting offered greater forgiveness on mis-hits, while the lower center of gravity made it easier to launch the ball in the air. Adams, the son of a golf professional, was adamant that TaylorMade clubs maintain ties to what true golfers perceived an authentic golf club should look an d feel like. They were committed to combining innovation with authenticity, to always be passionate about the game, an d pledged to be competitive - to work hard to establish itself an d grow. These four tenets would take them far.
