Allocacoc was founded in 2010 by Yixia Jiang an d Arthur Limpens, two graduates of industrial design engineering at the Delft University of Technology in the Netherlands. Allocacoc focuses on developing innovative consumer electronics, an d launching these onto the market.
Allocacoc’s vision is to set ‘a different standard’:
We critically look at well established, commonplace products, an d rethink these. Our ultimate goal by doing so is to create a different standard, so that when someone is asked to picture a certain product, they picture our product, an d will have forgotten about the previous design.
To create a different standard, Allocacoc takes the following in mind:
Design is not about the looks but about the value
Top-down cost calculation
Thinking about the core value
