Project Executive /项目执行（APAX GROUP）

APAX Group offers multi-level business opportunities through a multicultural platform of fashion, sports, travel an d entertainment from three business units: APAX EVENTS, APAX LIVE, an d APAX RECREATION together to form a multi-level business group - providing the market with the most innovative experiential marketing strategy an d experiences, as well as a platform with high-quality international IPs.

Three Divisions:
APAX EVENTS
APAX LIVE
APAX RECREATION

APAX EVENTS
Provides immersed Experiential Marketing service integrating all aspects of resources, covering fashion, premium events, art exhibitions, retail design, as well as official fashion organization management.

APAX LIVE
Unite multicultural entertainment concepts an d experiences. As the exclusive licensee of Fashion Rocks Asia, presents you with Asia s first Fashion Rocks in Shanghai, introducing an integrated experience of music & fashion extravaganza to the Chinese audience.
Being the strategic partner of Shanghai Fashion Week, SIFS Shanghai International Fashion Showcase brings global fashion to satisfy the insatiable thirst for new trends to China an d to provide an ultimate business solution to emerging international designers an d luxury/fashion brands.

APAX RECREATION
APAX Recreation is committed to creating an in-depth experience tourism destinations with international IP operations platform that sets Culture Sports Tourism Education as the core with five pillars as the content - customized travel, content media, health data analysis, sport competition operations an d outdoor e-commerce all in one.

Discovery Adventures Park is the Key IP project introduced an d hatched by APAX Recreation.

APAX Recreation introduced an international premium IP to China. Creating the world s first Discovery Adventures Park an d giving Discovery a new LBE concept - Discovery Comes to Life. The first park location is in Moganshan, Zhejiang China. APAX Recreation brings the content an d spirit of Discovery to life with an outdoor lifestyle approach an d three main ambition - ecotourism, outdoor sports, an d education all in one. an d from there, continue to launch more theme parks worldwide.

www.apaxgroup.com
www.discoveryadventures.com


APAX Group川力企划

APAX Group是亚太地区最领先的体验式营销集团。我们致力于创新诠释品牌DNA，整合所有媒介渠道与全方位营销平台，提供集革新创意与商业价值于一体的市场营销解决方案。

APAX Group旗下三大主要业务板块：
APAX EVENTS
APAX LIVE
APAX RECREATION

APAX EVENTS整合所有媒介渠道与资源优势，专注为品牌提供全方位的 体验式营销 服务。我们的办事处遍布整个亚洲地区，业务版图覆盖全世界。范围涵盖各类高端时尚活动、艺术展览、零售设计等，同时包含时尚平台运营管理，如上海时装周和上海时装周国际品牌发布等。

APAX LIVE致力于打造文化娱乐产业链的重要一环。Fashion Rocks是全球唯一结合顶尖音乐人与一线时装品牌的平台。始于2003年的伦敦，APAX LIVE作为主办方及亚洲版权的独家代理机构，将打造2016年Fashion Rocks在上海的首场演出。其后将会于亚洲各国进行巡演。

APAX RECREATION是集团旗下专注于户外生活方式的平台，致力于打造以 文化 体育 旅游 教育 为核心，以内容生产，大数据分析，赛事运营以及电商介入等为一体的深度体验国际IP运营以及旅游目的地孵化为核心的平台。

Discovery Adventures Park 探索极限主题公园是APAX RECREATION引入并孵化的IP项目。

APAX RECREATION引入国际优质探索品牌IP，创造了全球首个Discovery探索极限主题公园，带您踏上独一无二的旅程，让 Discovery探索 的內涵与精神成为真实的体验，Discovery Comes to Life （探索成真），赋予Discovery 全新’LBE 概念 ，打造国际旅游目的地，集 生态旅游，户外运动，科普教育 为一体的主题公园，并由此逐步进驻世界各地。

www.apaxgroup.com
www.discoveryadventures.com