Digital Marketing Expert

招聘人数：1-3人 到岗时间：不限 年龄要求：不限 性别要求：不限 婚况要求：不限 EyeBuyDirect, a subsidiary of Essilor International, leads the fast-growing online prescription eyewear industry in the American Market. Using industry innovations an d creative marketing strategies, we’re able to generate rapid growth an d global expansion year after year. Here at EBD, we design an d manufacture our own products, allowing us to offer quality eyewear at unbeatable prices. The right frames can change how the world sees you, an d how you see yourself. Which means frames = possibilities. an d we’re all about making possibilities available to everybody an d that starts with our employees. We instill a young multinational culture with individuals who love collaboration an d have a passion for creativity. In addition to providing a great work experience, we focus on career development for employees. You focus on us, we focus on you. EyeBuyDirect
#ItsHowYouframeIt Key Responsibilities:Support management on strategy an d execution for key performance marketing channels including, but not limited to PPC （Google, Yahoo & Bing）, Facebook Ads an d retargeting engines.Track, measure, analyze an d report performance of all digital marketing implementations an d assess against goals （ROI an d KPIs） to create data-driven insightsMeasure an d report performance of all digital marketing campaigns an d assess against goals （ROI an d KPIs） to create data-driven insights, using various tools such as Google AnalyticsImplementing marketing an d advertising campaigns across multiple marketing channels by working with cross‐functional team members that may include design, product, IT an d brand marketing departmentsManage marketing partners an d agencies to support the strategy planning, execution, analysis an d reportingspan> Requirement:2 years of overall digital marketing experience required, preferably with experience in E-Commerce/Web applicationsBachelor/Master degree in either Business/Marketing/Economics/StatisticsGood understanding of all aspects of digital marketing an d E-Commerce/Digital Advertising, including: PPC, Paid Social advertising an d Ad networksSolid knowledge of website analytics an d performance marketing reporting tools （Google Analytics, SimilarWeb, Facebook Ads Manager, Google Ads, etc.）Advanced working knowledge of Microsoft Excel, Strong analytical skills an d data-driven thinking Exceptional English language proficiencyAbility to set priorities, foster cohesion an d provide motivation to cross functional teamsAbility to solve problems quickly, think creatively an d thrive in a fast-paced, ecommerce environment