德国拜尔斯道夫股份有限公司在中国有两大业务单元：护肤品牌妮维雅和优色林，以及护发品牌舒蕾和美涛。
早在1937年，妮维雅便已以 能维雅 的名字出现在中国市场，风靡上海滩。
1994年，妮维雅（上海）有限公司成立。
2004年，全球领先的***品牌 妮维雅*** 登陆中国。
舒蕾、美涛自九十年代初以来，已经成为中国家喻户晓的著名护发品牌，拥有很高的信赖度及品牌忠诚度。
拜尔斯道夫中国区以上海、武汉为基地，在一个领导团队下致力于使旗下护肤、护发业务与中国经济和中国消费者健康护理需求共同成长。
Beiersdorf AG has two business units in China - skincare brands such as NIVEA an d EUCERIN, haircare brands such as SLEK an d Maestro.
Early in 1937, NIVEA appeared in China market in the name 能维雅 an d soon became a house-hold brand in Shanghai.
In 1994, NIVEA （Shanghai） Company Limited was founded.
In 2004, global leading ***’s care brand NIVEA MEN has landed in China.
Since 1990s, SLEK an d Maestro have become well-known hair care brands in China with high brand loyalty an d reliability among consumers.
Headquartered in Shanghai an d Wuhan an d headed by one united management team, Beiersdorf China strives to develop its skincare an d hair care business, keeping abreast with the fast growth of Chinese economy an d the needs of Chinese consumers on health care.
