招聘人数：1-3人
到岗时间：不限
年龄要求：不限
性别要求：不限
婚况要求：不限
MainResponsibilities:Innovation-Proposeproductbaselineshowergelinnovationstrategybasedonconsumerinsightsandensureit’sinlinewithbusinessstrategy-Steerplannedinnovationdevelopmentthroughmanagingandsolvinginnovation,production,productregistrationrelatedissuesandleverageR&D,PackDev,SupplyChainresourcestosafeguardlaunchontimeBusinessPlan-Developbusinessdevelopmentplanforbaselineshowergelbyaddressinggrowthopportunitiesortacklethebusinesschallengebasedonmarketintelligence,businessstatusquoandchannelmix-SupporttoworkontheABP,PMP,QBPbycontributingdecksaimforaclearcommunicationwithkeystakeholdersBrandstrategyandcommunication-Developmarketingstrategiesinbaselineshowergelwhichwillbeeffectiveindeliveringtheallyearroundvolume,profitandshareobjectives,aswellasbuildingbrandequityamongtargetconsumers.-Buildthebrandwithcompellingpropositionandcomealivewithquality&tangiblebrandcommunicationwithexecutionplaninanon-goingoptimizationwaybasedondeepunderstandingfromcategory,consumers,competitorsandlocalculture-LeadtheAdvertisingAgencytothinkstrategicallyandfocusondevelopinghighqualityadvertisingwhichtrulyleverageonconsumerinsights,defendingcompetitorsandfittobrandstrategicintention.-Collaboratewithconsumerinsightteamtoextractrelevantinsightsthatapplytothebrandandtheproducts.-Collaboratewithmedia&digitalteamtoformulatemedia&digitalstrategyformulationandcontinuouslyenhancetheeffectiveness&efficiencyoftargetedcommunication-Drivecosteffectivenessandefficiencyreviewforadvertising,media,andpromotionalactivities,outsidesuppliersandagencies-Ensurehighqualitydeploymentofmerchandisingguidelineaswellasthenewtoolsthroughcollaborationwithtrademarketing-Monitormarketingbudgetspendingbysettingclearobjectivesandreviewmechanism,initiateadjustmentonallocationtoachievehigherinvestmenteffectivenessBusinesspromotionsupporting-Closelyworkwithrelatedinternalfunctionstosupportingpromotionvaluepackdevelopment,leveragePackDev,SupplyChainresourcestosupportonshelfontime-Masterdatamanagement
Qualifications:1.BachelorDegreeorabove;2.FluentEnglishcommunicationskills3.Atleast4yearsbrandmanagementMKTGexperienceinFMCGindustry,experienceinpersonalcarecategoryispreferred4.MulticategoriesexperienceinNPDandbrandcommunication5.Strongbusinessacumenandhasstrategic/frameworkthinking6.Resilience,beabletodealingwithambiguityandstronginterpersonal/communicationskills7.Insightful,goodsenseofbeauty
Main KPIs: Market share ,EBIT, Brand Health
KeyInterfaces:Internal:ConsumerInsights,Media,EC,Procurement;Finance;Trademarketing,ProductRegistration,SupplyChain,R&DExternal: Agency
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