招聘人数:1-3人
到岗时间:不限
年龄要求:不限
性别要求:不限
婚况要求:不限
Job responsibilities:Ability to develop the communications strategy taking into consideration the global an d the regional brand strategy. To elaborate an d write the relevant content for social media platforms, our own website an d our TMall flagship store. Create an d maintain a social media editorial calendar an d posting schedule.Creating brand related content with high relevance to our target customers, having the quality to express our luxury an d respect minded attitude towards Chinese cultural aspects.Requirements:Fluent English language skillsJournalistic Or writing background experience Profound knowledge about the Chinese culture an d having the related empathy an d sensitivity Ability to create cutting-edge social media an d digital marketing content.Experience in developing strategies across social media an d digital marketing areasExperience in using social media analytics tools an d the ability to tweak marketing strategies based on findings.Creative skills for contributing new an d innovative communicative an d promotional ideasWriting, blogging an d proofreading abilityExperience with social advertising platforms such as Weibo an d Wechat职责部分?考虑到全球和区域品牌战略,制定沟通战略的能力。
?为社交媒体平台,我们自己的官方网站和我们的天猫旗舰店精心制作和撰写相关内容。
?创建和维护社交媒体编辑日历和安排发布计划。
?创建与我们的目标客户高度相关的品牌相关内容,具有表达我们的奢侈品质量和尊重中国文化方面的态度。要求部分?流利的英语语言技能
?新闻或写作背景经验
?深刻了解中国文化,具有相关的同理心和敏感性
?能够创建尖端的社交媒体和数字营销内容。
?在社交媒体和数字营销领域制定战略的经验
?使用社交媒体分析工具的经验以及根据调查结果调整营销策略的能力。
?提供新的和创新的交流和促销想法的创造性技能
?写作,博客和校对能力
?微博和微信等社交广告平台运营经验
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