Branding & Communication Manager

到岗时间：不限 年龄要求：不限 性别要求：不限 婚况要求：不限
职责描述：推广和包装产品形象品牌，负责制定年度公司品牌推广计划及方案；基于公司整体市场战略，精准锁定目标受众，组织实施线上线下全渠道推广工作，并建立有效的分析、评估体系，打造品牌；线上优质内容的市场开发，积极开拓各渠道产品推广，有效推动业务渠道的发现、转化；线下市场品牌推广计划的制定，负责公司项目宣传期的推进，媒体消息发布、主题沙龙、用户分享等活动；传统媒体与互联网媒体资源拓展与关系维护，优质内容媒介投放策略制定与实施；编审市场品牌推广所需图文素材，跨部门协作推动完成大型品牌推广活动。任职资格： 本科及以上学历相关专业毕业，熟悉家居行业；5年以上相关企业品牌推广、市场营销经验；具有突出的市场洞察力，具备出众的品牌策划、内容创意管理能力，较强的渠道、商务开拓能力；在家居、建材、互联网科技等行业有过项目成功经历，有一定的媒体、广告行业人脉，有团队管理经验加分；具有快速学习、逻辑清晰、高效执行等品质，出色的整合营销意识，极强的责任心，团队协作以及抗压能力。Responsibilities:Promote an d package the product image brand, an d be responsible for formulating the annual company brand promotion plan an d plan;based on the overall market strategy of the company, accurately target the target audience, organize the implementation of online an d offline omni-channel promotion, an d establish an effective analysis an d evaluation system to build the brand;Market development of online high-quality content, actively explore product promotion of various channels, an d effectively promote the discovery an d transformation of business channels;The formulation of the brand promotion plan for the offline market, responsible for the promotion of the company s project promotion period, media news release, theme salon, user sharing an d other activities;Expansion an d relationship maintenance of traditional media an d Internet media resources, an d formulation an d implementation of high-quality content media placement strategies;Edit an d compile the necessary graphic materials for market brand promotion, an d promote cross-departmental collaboration to complete large-scale brand promotion activities.span>Qualifications: Bachelor degree Ｏr above with relevant majors, familiar with the home industry;More than 5 years of relevant corporate brand promotion an d marketing experience;With outstanding market insight, outstanding brand planning, content creative management capabilities, strong channels, business development capabilities;In the home, building materials, Internet technology an d other industries have had successful projects, there are certain media, advertising industry contacts, team management experience plus points;With fast learning, logical clarity, efficient execution an d other quality, excellent integrated marketing awareness, strong sense of responsibility, teamwork an d resistance to stress.